Promar Japan combines in-depth local market and industry knowledge with global resources and support to assess both problems and opportunities and provide practical recommendations that can help your organization achieve its strategic objectives in the dynamic food and drinks industries around the world. Some of our recent experiences include:

Japan Business Development: We have conducted several assessments of the Japanese pork market to develop a strategy for building the Mexican pork industry’s market share. By following Promar’s recommendations, the companies involved increased value-added pork exports to Japan 40-fold over a nine-year period. We continue to assist this client.

China Market Entry Strategy: Upon request from a large Japanese trading company planning establishment of a production and distribution base of quality fruits and vegetables in China, we conducted in depth research of retailers, distributors, producers and processors, provided key industry information, and recommended an entry strategy. The project is now successfully underway.

Trade System Analysis and Forward Thinking Evaluation: For a major international trade association we completed an intensive evaluation and analysis of the Japanese distribution system and market trends for several targeted marine products. We continue to provide data and advice to the client to increase market share.

Ongoing Market Assessment and Distribution Investigation: We have been assisting the U.S. embassy and Agricultural Trade Office in producing and updating several regular reports, including the U.S. Food Exporters Guide and annual wine market report.

Retail Price Tracking Program: We provide monthly retail pricing and other competitive intelligence on perishable foods with our 30 carefully selected large retail outlet sample in the Tokyo metropolitan region. Clients use this data to react more rapidly to market trends and changes.

Partnership with Canadean - Multi-client Drink Market Service: Working with Canadean, our U.K. partner in beverages, we annually collect data and provide analysis and forecasting for wine, spirits, beer and soft drinks in Japan and South Korea. In addition we specifically assist the Japanese operations of two of the largest multinational beverage industry companies with their forecasting and planning.